Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Popular as advertisements on TV are, many people still debate over what is the main function of them. Some claim that advertisements tell us about new products that may improve our lives. Others, myself included, are of the opinion that advertising encourages us to buy things that we really do not need.
First of all, advertising encourages us to define ourselves by what we own rather than who we are. In the form of videos with sound and music, advertisements are shown lively and constantly on TV with far too many products such as shampoo, citronella, washing-powder, etc. These products are usually exaggerated to attract viewers’ attention. Unintentionally, advertisements cause rivalries among people. There are times when some spend a lot of money trying to keep up with their neighbours. They buy the latest model cars, have all the latest gadgets in their homes, and live a lifestyle beyond their bdugets. Consequently, advertisements encourage a competition of false values and shallow measurements of what matters in our lives.
Second of all, advertisements are continuously shown on TV, which sometimes annoys any viewers. Commonly, every entertainment show on TV has some breaks that last about five minutes. During these breaks, viewers have to watch numerous commercials that annoy them fo interrupting their favorite shows. The question here is whether those advertisements are of much help or not. Some put it down to that TV stations want to prolong the shows with a few advertisements, yet most people see that the commercials are on screen for advertisers’ profit. TV watchers do not want to buy any products then, they just want to watch their favourite show without any interruption. Moreover, in those cases, people in front of their small screens do not only take notice of whatever advertisements flashes onscreen, but they also wish advertisers would stop making profit with their promotion on TV.
To sum up, advertising obviously brings us many downsides. We need to consider it more carefully in order not to let it run our lives.
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